Build Brand Equity
Adding Sustainable Competitive Advantage

As companies undergo relentless pressure to increase earnings, executives turn to product and corporate marketing to address the challenge.  In order to unlock the full potential and build brand equity in the market place, marketing goals needs to be tightly integrated into the strategies, functions, and processes of the business.

  If you cannot confidently answer “yes” to any of the following questions, we can help:

Product Strategy

  • Are you confident that your solution (product or service) will unlock the true potential of your company and get it Cross the Chasm?
  • Do you believe your company addressed all Customer Touchpoints from stunning industrial design to a product with high customer satisfaction?
  • Do you have the right product mix that will support category and channel management in the most productive way?
  • Can you confidently defend that you optimized your margins and they are sustainable despite competitors and other market disruptors?
  • Do you have an DFx Operating Model?
  • Do you have the PLM best business practices?

Marketing Strategy

  • Do you deliver differentiated brand promises?
  • Does your messaging communicate your value proposition in a clear and concise manner?
  • Do you believe your Marketing Strategy integrates well to keep your customer loyalty with a high Net Promoter Score?
The Stanford Group has extensive experience helping companies develop the most user-friendly products with on-the-spot messaging to gain high market pull and sales traction.  We have proven our success with sales of over 300 million units around the globe in the last few years.

Tasks & Goals (depending on the need)
  1. Review, Analysis, Refinement or Formulation of Product Strategy
  2. Analysis of the Product / Service
  3. Development of Competitive Advantage and Value Proposition
  4. Development of Product / Service Definition (PRD)
  5. Differentiator Matrix and Positioning
  6. ID/UI/UX Brief Review and Out of Box Review and/or Development (with industry partners)
  7. Pricing, Cost BOM, Volume, Revenue, GM Review
  8. Detailed Business Execution Plan
  9. Marketing, Branding, and Advertising Strategy (with Industry Partners)
  10. Program Management with Prioritization
  11. (optional) Product Management Best Business Practices Playbook
  12. (optional) PLM Best Business Practices Playbook
  13. (optional) DFx Operating Model Playbook