Build Brand Equity With Optimized
Ideation to Commercialization

As companies undergo relentless pressure to increase earnings, executives turn to product and corporate marketing to address the challenge.  In order to unlock the full potential and build brand equity in the market place, marketing goals needs to be tightly integrated into the strategies, functions, and processes of the business.

  If you cannot confidently answer “yes” to any of the following questions, we can help:

Product Strategy

  • Are you confident that your solution (product or service) will unlock the true potential of your company and get it Cross the Chasm?
  • Do you believe your company addressed all Customer Touchpoints from stunning industrial design to a product with high customer satisfaction?
  • Do you have the right product mix that will support category and channel management in the most productive way?

Marketing Strategy

  • Do you deliver differentiated brand promises?
  • Does your messaging communicate your value proposition in a clear and concise manner?
  • Do you believe your Marketing Strategy integrates well to keep your customer loyalty with a high Net Promoter Score?
The Stanford Group has extensive experience in helping companies develop the most user friendly products with on-the-spot messaging to gain high market pull and sales traction.  We have proven our success with sales over 300 million units around the globe in the last few years.

Tasks & Goals
  1. Review, Analysis, Refinement or Formulation of Product Strategy
  2. Analysis of the Product / Service
  3. Development of Competitive Advantage
  4. Development of Product / Service Definition (PRD)
  5. Differentiator Matrix and Positioning
  6. Road-map Development
  7. Value Proposition Development or Refinement
  8. Out of Box Review or Development
  9. ID/UI/UX Brief Review or Development (with Industry Partners)
  10. Pricing
  11. Cost BOM, Volume, Revenue, GM Review
  12. Detailed Business Execution Plan
  13. Marketing, Branding and Advertising Strategy (with Industry Partners)
  14. Program Management with Prioritization