Build Brand Equity With Optimized Ideation to Commercialization
As companies undergo relentless pressure to increase earnings, executives turn to product and corporate marketing to address the
challenge. In order to unlock the full
potential and build brand equity in the market place, marketing goals needs to be tightly
integrated into the strategies, functions, and processes of the business.
If you cannot confidently answer “yes” to any of the following
questions, we can help:
Are you confident that your solution (product or service) will unlock the
true potential of your company and get it Cross the Chasm?
Do you believe your company addressed all Customer Touchpoints from stunning
industrial design to a product with high customer satisfaction?
Do you have the right product mix that
will support category and channel management in the most productive way?
Do you deliver differentiated
Does your messaging communicate your value
proposition in a clear and concise manner?
Do you believe your Marketing Strategy integrates
well to keep your customer loyalty with a high Net Promoter Score?
The Stanford Group has extensive experience in helping companies develop the most user friendly products with on-the-spot messaging to gain high market pull and sales traction.We have proven our success with sales over 300 million units around the globe in the last few years.
Tasks & Goals
Review, Analysis, Refinement or Formulation of Product Strategy
Analysis of the Product / Service
Development of Competitive Advantage
Development of Product / Service Definition (PRD)
Differentiator Matrix and Positioning
Value Proposition Development or Refinement
Out of Box Review or Development
ID/UI/UX Brief Review or Development (with Industry Partners)
Cost BOM, Volume, Revenue, GM Review
Detailed Business Execution Plan
Marketing, Branding and Advertising Strategy (with Industry Partners)